Profound Platform Walkthrough: See How It Works

Last updated: July 2, 2026

Get a guided tour of Profound in under 20 minutes.

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This walkthrough covers everything you need to start tracking and improving how your brand shows up in AI search results from ChatGPT and Perplexity to Google's AI Overviews.

You'll see:

  • Answer Engine Visibility: how Profound tracks your brand's presence, share of voice, and sentiment across AI-generated answers

  • Citation Tracking: where your content is being pulled from (or missed) when AI models generate responses

  • Prompt Monitoring: the real questions people are asking that surface your brand (or your competitors')

  • Competitive Benchmarking: how you stack up against competitors in AI search visibility

  • Actionable Recommendations using Agents: where to focus content and optimization efforts for maximum AEO impact using agentic workflows

Whether you're new to AI search optimization or looking to get more out of your Profound account, this walkthrough will help you navigate the platform with confidence and take insights to actions.