Create the Right Prompts

Last updated: December 17, 2025

Creating effective prompts ensures your brand aligns with how real users engage with AI tools. Profound’s Prompt Volumes and Intent data help confirm that your topics and phrasing match the language people use when talking to LLMs.

Quick Start
Start with your existing SEO key phrases — then rephrase them into natural, question-style prompts that reflect how people actually ask in ChatGPT, Claude, or Perplexity.

Map Prompt Volumes (Demand Signal)

Prompt Volumes reveal what people are already asking AI about your product or category. Use these volumes to validate that your topics and phrasing align with real audience demand.

🧭 Steps

  1. Open Prompt Volumes in Profound.

  2. Enter a seed term (e.g., “corporate card rewards”).

  3. Review related prompts — check volume, region, and LLM breakdown.

  4. Identify variations that map best to your audience’s natural phrasing.

Tip

SEO keywords are a starting point, not the final form.
Real prompts sound like:
“What’s the best corporate credit card for small teams?”
not “best corporate card small business.”

Balance by Intent (Purpose of Query)

Every prompt has an underlying intent — whether users are learning, comparing, or acting.
Use the Intent View in Prompt Volumes to balance your set across the full funnel.

Intent Type

Example Prompt

Best For

Informational

“What is Answer Engine Optimization?”

Awareness & education

Commercial

“Best AEO platforms for enterprise marketing”

Mid-funnel comparison

Generative / How-To

“Create a blog outline optimized for AI search”

Task execution

Best Practice
Maintain a healthy mix of Informational, Commercial, and Generative intents to capture demand across every stage of discovery

Anchor to Customer Problem Areas

Pull from CX, Sales, and Support insights to find recurring questions or friction points.
Translate those into prompt form using the same phrasing your customers use.

Example
If your support team often gets:
“I don’t understand how visibility scores work.”
Turn it into:

  • “How do AI visibility scores work?”

  • “How can I improve visibility score in ChatGPT answers?”

These authentic, problem-driven prompts perform well because they reflect real customer language and context.

Combine & Iterate

Once you’ve mapped volumes, intent, and customer needs:

  • ✅ Tag and cluster your prompts by topic or funnel stage.

  • ✅ Prioritize those with high AI conversation volume and actionable intent.

  • ✅ Revisit every month — user phrasing evolves as AI adoption grows.

Loop it Back
Feed your refined prompts into Workflows or Answer Engine Insights to measure visibility gains over time.
This creates a continuous feedback loop — Analyze → Act → Measure — as outlined in the Profound Value Loop.