About Knowledge Bases

Overview

The Knowledge Bases section in Profound is a centralized workspace for all the brand context your Agents need to create accurate, consistent, and audience-appropriate content. It brings together three capabilities in one place:

• Knowledge Bases — A repository of brand documents, webpages, and source materials that Agents reference when performing AEO actions.

• Brand Kits — Brand identity profiles that define tone of voice, writing style, positioning, and other brand attributes for content generation.

• Audience Segments — Descriptions of target audience groups that shape how content is tailored for specific readers.

All three live under the Knowledge Bases tab in the left navigation, organized into three sub-tabs: Knowledge Bases, Brand Kits, and Audience Segments.

Why Agents need a source of truth

A critical challenge with AI-powered marketing workflows is content accuracy: ensuring that AI represents your brand's products, services, and voice correctly. Without a source of truth, AI agents rely on general knowledge and external data. This creates three recurring risks for marketing teams:

1. Brand inconsistency. Agents produce content that doesn't reflect your tone, style, or approved messaging.

2. Product misinformation. AI platforms confidently spread incorrect specs, pricing, or positioning to your prospects, sometimes pulled from competitors' comparison pages.

3. Misaligned targeting. Content is generated without any understanding of who it's for, leading to messaging that doesn't resonate with specific customer segments.

Marketers compound these risks by spending significant time manually searching for the right brand guidelines, product specs, and reference documents before every piece of content can be created or reviewed.

The Profound solution

The Knowledge Bases section gives Profound Agents a verified, always-accessible source of brand truth, covering what to say, how to say it, and who to say it to.

Upload your knowledge once. Use it across every Agent you build.

Together, these three tools ensure that every Agent action is grounded in accurate information, expressed in the right voice, and tailored for the right audience.

How it works

Knowledge Bases

Knowledge Bases use retrieval-augmented generation (RAG) to supply Agents with accurate, context-specific information at runtime. When an Agent workflow includes a Knowledge Base node, it performs a semantic search across all uploaded files and returns the most relevant results. Those results are passed to other nodes, grounding LLM outputs in verified brand materials before content is generated, published, or acted on.

Brand Kits

Brand Kits analyze your brand's website to generate a brand identity profile, which you can review and edit at any time. Brand Kits can be applied during content generation via Agents, ensuring every piece of content maps to your brand's identity.

Audience Segments

Audience Segments are target user groups you define with a name and written description. Once created, they can be selected when creating or optimizing content, instructing Agents to tailor outputs for that specific audience.

Example use cases

1. Protect the brand's voice and style

Upload brand style guides, messaging frameworks, previous blog posts, and approved external content to a Knowledge Base. Create a Brand Kit from the brand's website. Agents reference both to reinforce your brand voice and positioning in every piece of content they produce.

2. Get awareness of what AI says about your brand

Upload your source of truth documentation to your Knowledge Base and use the FactCheck feature to verify whether AI engines are describing your brand accurately, and pinpoint exactly which sources are responsible when they get it wrong.

3. Verify the accuracy of generative content

Connect content Agents to your Knowledge Base to automatically cross-reference outputs against source documents before publishing to your CMS. This prevents errors in key details such as specs, pricing, and messaging.

4. Create audience-specific content at scale

Define multiple Audience Segments for the same brand by role, region, lifecycle stage, or persona, and run content Agents against each. Combine with a Brand Kit to ensure tone and accuracy are consistent across all variations.

5. Build compliance into every Agent action

Upload compliance documentation once. All subsequent agentic outputs, from blog posts to ad copy, are automatically checked against required disclaimers, approved language, and regulatory standards.