FAQ

What's the difference between the Knowledge Bases section and Brand Hub?

Brand Hub was the previous name for this section of the Profound platform. It has since been renamed Knowledge Bases, and now encompasses both Knowledge Bases and the former Brand Hub components: Brand Kits and Audience Segments.

What’s the difference between a Knowledge Base, a Brand Kit, and an Audience Segment?

These are three complementary tools that work together. A Knowledge Base provides the factual source material Agents reference. A Brand Kit defines how Agents communicate. An Audience Segment describes who the content is written for. All three live under the Knowledge Bases tab and can be combined within the same Agent workflow.

Should I use the Brand Kit or the Knowledge Base for tone of voice and editorial guidelines?

Use the Brand Kit to define how your brand communicates: tone of voice, writing style, and general communication guidelines. Use the Knowledge Base for what your brand communicates: editorial reference material, factual source documents, approved examples, and so on. If you have a style guide you want Agents to follow when generating content, the Brand Kit is the right place. If you have reference documents you want Agents to pull facts from, the Knowledge Base is the right place.

What types of files can I upload to a Knowledge Base?

Supported file types are: PDF, text-based formats (Markdown, plain text), CSV, and Excel spreadsheets. 

All uploaded files are parsed to raw text before indexing, so non-text-based files may not display optimally. This doesn’t affect search.

Can I manage multiple brands in the same Profound account?

Yes. You can create multiple Brand Kits within the same account, one for each brand you manage. This makes Profound particularly well-suited for agencies working across several clients. Each Brand Kit maintains its own identity profile, and you select the appropriate one when generating or optimizing content via Content Configurations.

Does the Knowledge Base update automatically when I add new URLs?

Yes. An auto-sync feature is available for sitemap or URL crawls and external imports (like Notion and Google Drive). Enable it in the folder settings on the Knowledge Base page.

Is there a limit on how much content I can store in a Knowledge Base?

Files uploaded to Knowledge Bases can't exceed 100 MB. Larger files need to be split into smaller ones and uploaded separately.

Increasing this limit is on our engineering roadmap. That said, given how Profound processes information in Knowledge Bases (separating data into smaller chunks to enable effective search), it’s always best practice to keep files reasonably sized.